Evans’ 2016 #IamMe campaign stars a whole host of inspiring plus size women, including fashion blogger Callie Thorpe, model Hayley Hasselhoff and marathon runner Mirna Valerio with the goal of making both the high street and the catwalk more inclusive.

#IAmMe is focused on celebrating diverse body types and sizes by featuring eight prominent names in the plus size industry — all of whom represent not only the myriad of ways there are to have a plus size body, but the myriad of ways there are to be a remarkable woman.