After the work we had delivered for his education foundation and h­­aircare line, the founder Lee Stafford asked us to help him develop his personal brand.

As well as extending the existing assets of his heritage products, which we combined with the branding we created for Lee Stafford Education, we designed and built a new media channel called Lee Stafford World. As well as housing all information regarding his group of companies, we are now populating the channel with multiple high-level series that reposition him above industry. The centrepiece was the brand purpose campaign video that­­­ signified his commitment to sending the elevator back down to support the next generation of talent.